Marketing your content can be a science. If you promote yourself by print or
electronically, here are some helpful links, tips & information that may help! |
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If you are a writer, photographer, illustrator, cartoonist,
designer or other creative, you already realize the web
as a potential tool to promote your talent. There is the option of "syndicating" your work in the format of your choice and the next basic question that comes to mind is
how? For most, the question is obvious...let someone handle it for you. However, if you feel you want more "creative control" over how to offer it, you have options. The first option is whether to charge a fee or give it away for free. The option of charging has much potential in that you can provide your product via php script.
It sounds complicated but what an actual php script will do, is control the actual "feed" or rotation of your image. Specialists who actually write these scripts can can configure a line of code for your product, based on it's size - in essence the pixel width and / or height of the image(s). The script can be configured to rotate the image either daily, weekly or every other day. The code can easily be inserted into the HTML codeon your web site's index page and then you have your php
script writer upload the script and configure it on your web host's server.
Of course you need to upload the folder which contains the images which you want to rotate and do this within your own index page also. Fees to have a php script written and configured specifically for your own creative content vary greatly and it is recommended that you contact several with your in-depth information and ask for a fee quote. Additionally you may want to dive in and learn php on your own - Several books existwhich are available and some recommendations on books will be made
later.
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Assuming you assembled your
creative work in the intended folder, uploaded and properly
prepared it either through PHP script, RSS or another manual feed of your
choice, you will want
to promote yourself via some credible channels. One extremely simple yet
popular form of self
promotion is email. Find a reputable agency to distribute a properly
written press release that
you have written. Press releases can act as a form of self promotion if
you incorporate proper
keywords into the content since many of these agencies will archive these
releases in an online
archive after their initial send-out.
MassMediaDistribution
is probably one of the best if not the best. You can also do very basic
searches for "press release companies" which ought to give good results.
Enhance your work
by using print ads and it can be a very good investment to purchase a
series of display ads in a
trade magazine. Other avenues can involve direct-mail where you can opt to
send out several
thousand postcards to promote the visibility of what you're offering.
Don't forget that you can
buy mailing lists, targeting your recipients by choosing the SIC (Standard
Industrial Classifica-
tion) code that pertains to your audience. Mailing list vendors vary
greatly, but one that is a
highly recommended source to contact is
InfoUSA and aside from mailing lists, they can assist
you in other types of contact information and marketing packages . . .a
very diverse company
who have been on the map for quite a while. We urge you to read about Info
USA's owner who
has a fantastic story to tell, read about
Vinod Gupta
to learn about how someone from another
country has realized the "American Dream"! So far as the term marketing
applies to what you
want to syndicate, please keep in mind that your WEB PRESENCE + EMAIL
PROMOTION that is
enhanced with DISPLAY ADVERTISING in a trade journal of your choice,
backed up by a well
planned DIRECT-MAIL CAMPAIGN equals RESPONSE.
If you have tips or comments to add, please send them:
syndicator@gmail.com an after
care-
ful consideration, they may be added to a section of this website at a
later date. Your help will
be greatly appreciated.
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